Frontline is founded on the belief that more than anything, people matter.
At the most fundamental level, our purpose as an organization is to excel in providing opportunities and resources necessary to improve the lives of those we serve. This includes the employees we serve, the residents and families who entrust us with their care and the financial stakeholders who have enabled us to pursue this mission.
Our Employees are our highest priority.
“In the words of Herb Kelleher, co-founder and former CEO of Southwest Airlines – ‘Employees first, Customers second, Shareholders third.’ We believe that providing exceptional service is the best way to generate sustainable financial results which will delight our financial partners. We believe that the best way we can provide exceptional service is by having the best and most engaged workforce possible. For this reason, our Employees come first.”