What We Do

Frontline Management is a senior healthcare services, acquisition, and management company whose team of professionals specializes in the full-continuum of senior healthcare services including those within the skilled nursing, assisted living, and independent living settings.

At the most fundamental level, our purpose as an organization is to excel in providing opportunities and resources necessary to improve the lives of those we serve.

Our formula for achieving our unusual level of success is rather simple:

  • We recruit and retain the highest caliber professionals available.
  • We engage in an unwavering pursuit of excellence.

Virtually every organization has gone through the exercise of identifying their “Values.” Often this is a vapid exercise completed only to “check the box” in whatever strategic planning template the company happens to be using.  For us, the process of determining our Core Values has been a time consuming endeavor.  The result is a list of principles which don’t simply sound good, but truly reflect the values of our leadership.  These values guide our hiring decisions and influence who stays with Frontline and who is promoted within the organization.

Our Core Values



We always do the right thing, regardless of the consequences, and we can be counted on to perform with professional excellence under pressure.  We are honest and ethical in all our dealings, and we can be counted on to give our best regardless of pain or discomfort.  We confront reality as it exists, refusing to evade, understanding that this will at times lead to uncomfortable conclusions and difficult decisions.


  Respect & Compassion


We always treat everyone with the utmost respect and compassion.  We believe that this creates an exceptionally desirable atmosphere in which to live and work.   We believe that there is no justification for failing to be respectful and compassionate toward our residents, their families, our coworkers and any other individuals with whom we come in contact.


  Ownership, Accountability and Responsibility


We take ownership of our sphere of influence and accept the accountability and responsibility that comes with that ownership.  We recognize that we are accountable to our residents and coworkers in addition to our supervisors and stakeholders.  We own our outcomes, accept responsibility and know that we will be held accountable.


Teamwork (Mutual Supportiveness)


We work as a team and support our colleagues in every way reasonably possible. We understand that by working as a team we maximize our effectiveness, adaptability and resilience in the pursuit of our complex collective goals.  Therefore, we embrace the ideas, support and advice of those around us.  We work collaboratively, and develop as well as maintain productive working relationships.


 Excellence in Performance


We strive for excellence in all we do.  We are passionate about performing great work and refuse to accept mediocrity.  We always give our best regardless of pain or discomfort.  We are always honest about the quality of our work, refuse to evade, and understand that there is always room for improvement. We are our own worst critic and we are constantly striving to improve.




We put others first.  We serve and empower those around us, recognizing this as a high calling.  While we are proud of our skills, talents and accomplishments, we are not boastful nor self-obsessed.  We do not seek to be the center of attention.   Rather than evade, we acknowledge our limitations and weaknesses, as well as failings, and we strive to improve on them.  We are thankful for, and embrace, the ideas, support and advice of those around us